technology Archives

The Impact of New Technology on Communication Theory

September 3, 2012 No Comments

In your view how does the new technology of communication influence mass communication theory and practice? The Impact of New Technology on Communication Theory The new technologies are introducing many changes to mass communication, and communication theories must be developed or revised to keep up with the changes. One of the ways the new technology is affecting mass communication in general is by giving the user more control over the communication process. Cable television channels and videotapes give the audience member access to specialized programs and material, far beyond what is available on the three commercial television networks and public television. Videotext and Teletext offer the user a wide selection of news stories or other information. CompuServe, a computer information service that can be accessed through home computers, has 550,000 subscribers (Couzens, 1989). One CompuServe service called “Quest” gives users access to more than 700 data bases, each of them […]

Effects of Information Technologies

With the existing new technologies and innovations emerging every other day, the information technology is an increasingly interesting platform not just for developers, but also for all sorts of non-technical common people. With the need for making things easier in the daily life and with the technological advancements, more and more daily activities are shifting online. Having said this, the web can be a very useful tool as well as an intimidating proposition at the same time. Computer based technology and information systems are actually quite large and vast spread in their utility, have broader spectrum and details. For instance when anyone uses the web for browsing, sending or receiving e-mails, playing online games or even sharing multimedia files with others, all the data has to pass through a set of complicated networks and soft-wares. There are many processes involved that are responsible for management of such systems. The prime […]