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Theories of Mass Communication

August 16, 2012 No Comments

mass communication, islamabad, Allama Iqbal Open University, Assignments, Examination, results, feedback, forms, free,5635, theories

What does communication theory deal with? What are those theories of mass communication which are relating to the concerns of users? Discuss the various hierarchies of media effects. Mass communication is part skill, part art, and part science. It is a skill in the sense that it involves certain fundamental learnable techniques such as focusing a television camera, operating a tape recorder, and taking notes during an interview. It is an art in the sense that it involves creative challenges such as writing a script for a television documentary, developing a pleasing and eye-catching layout for a magazine advertisement, and coming up with a catchy, hard-hitting lead for a news story. It is a science in the sense that certain verifiable principles involved in making communication work can be used to achieve specific goals more effectively. Many people want to pigeonhole mass communication as involving one or two of […]

MASS COMMUNICATION II

Effects of Information Technologies

April 15, 2012 No Comments

With the existing new technologies and innovations emerging every other day, the information technology is an increasingly interesting platform not just for developers, but also for all sorts of non-technical common people. With the need for making things easier in the daily life and with the technological advancements, more and more daily activities are shifting online. Having said this, the web can be a very useful tool as well as an intimidating proposition at the same time. Computer based technology and information systems are actually quite large and vast spread in their utility, have broader spectrum and details. For instance when anyone uses the web for browsing, sending or receiving e-mails, playing online games or even sharing multimedia files with others, all the data has to pass through a set of complicated networks and soft-wares. There are many processes involved that are responsible for management of such systems. The prime […]

MASS COMMUNICATION II

Communication satellite

April 13, 2012 No Comments

Communications satellite is an artificial satellite stationed in space for the purpose of telecommunications. Modern communications satellites use a variety of orbits including geostationary orbits, Molniya orbits, other elliptical orbits and low (polar and non-polar) Earth orbits. For fixed (point-to-point) services, communications satellites provide a microwave radio relay technology complementary to that of communication cables. They are also used for mobile applications such as communications to ships, vehicles, planes and hand-held terminals, and for TV and radio broadcasting, for which application of other technologies, such as cable television, is impractical or impossible A satellite in a geostationary orbit appears to be in a fixed position to an earth-based observer. A geostationary satellite revolves around the earth at the same angular velocity of the earth itself, 360 degrees every 24 hours in an equatorial orbit, and therefore it seems to be in a fixed position over the equator. The launch of […]

MASS COMMUNICATION II

Various Forms of Feedback in Mass Communication

April 12, 2012 No Comments

Feed back In its simplest form the feedback principle means that a behavior is tested with reference to its result and success or failure of this result influences the future behavior Though not exactly cut-out for human communication, the Shannon-Weaver model provides clear guidelines for researchers to mark more avenues for graphic presentation of the elements in daily human communication. Forms of feed back There are five main categories of feedback. They are listed in the order in which they occur most frequently in daily conversations. 1. Evaluation Making a judgment about the worth, goodness, or appropriateness of the sender’s statement. 2. Interpretation Paraphrasing – attempting to explain what the sender’s statement means. 3. Support Attempting to assist or support the sender. 4. Probing Attempting to gain additional information, continue the discussion, or clarify a point. 5. Understanding Attempting to discover completely what the sender means by his/her statement. Role […]

Language Skills & Communicative Abilities

Write a detailed note on different forms of Journalistic writing

March 21, 2012 No Comments

There are following different forms of Journalistic writing the details is as under 1. News writing News writing follows a basic formula; there are key elements every news story follows. While styles can diverge more dramatically depending on the kind of story a feature story may look and sound very different than a hard news one all news stories are cut from the same mold. The first element of news writing is, of course, to deliver the news. Most people have heard of the 5 W’s, even if they’ve never taken a journalism class. The W’s in question, as you probably know, refer to the Who, What, When, Where and Why that every story should address. Depending on what the story is, how and when you answer those W’s may change. If, for example, you’re reporting on a drive-by shooting in a city, we likely start with where the crime […]

Language Skills & Communicative Abilities

Examine any news article from a news papers and choose adverbs and adjectives

March 17, 2012 No Comments

newspaper headlines are often incomplete sentences (i.e. Difficult Times Ahead). Here is a guide to the most common exceptions found in newspaper headlines. Noun Phrases Headlines often contain a noun phrase with no verb. A noun phrase describes a noun (i.e. around strange, exotic people). Here are some examples of noun phrase headlines: Under Pressure from Boss Unexpected Visit Overwhelming Response of Voters It’s useful to ask yourself questions such as: From what?, About what?, From whom?, To whom? etc. when reading these type of headlines. By asking yourself these questions, you can begin preparing yourself for the article. This practice helps the brain prepare itself by starting to think about vocabulary related to the subject. Here’s an example: Unexpected Visit The questions I can ask myself are: From whom? Why was the visit unexpected? Who was visited? etc. these questions will help focus my mind on vocabulary related to […]