Print Archives

Raw Materials for News story

January 25, 2016 No Comments

News reporter to what extent would you go in search of raw materials for a news story? Reporters are always looking for news — that is, something “new” or “different.” So are their editors. Ideas that make it into the news are said to be “newsworthy.” For your project or research to make news, it has to be newsworthy in the reporter’s mind. What, exactly, fits the bill of being “newsworthy”? Of course, controversy makes news. But your work doesn’t have to be controversial to be “newsworthy.” Here are some other ways your research can be newsworthy: 1. Is it truly new — or a “new” way of thinking about an old issue? A recent story –“Do people need 8 hours of sleep a night?” — is an example of a research finding that was newsworthy. Reporters are interested in a scientific breakthrough that will affect the lives of […]

Development Support Communication

Use of different Print media for Development Support Communication

January 4, 2016 No Comments

Explain the use of different print media for DSC activities Electronic media and print media for development support communication include: Broadcasting, in the narrow sense, for radio and television. Many instances of various types of recorded discs or tapes. In the 20th century, these were mainly used for music. Video and computer uses followed. Film, most often used for entertainment, but also for documentaries. The Internet, which has many uses and presents both opportunities and challenges. Examples can include Blogs and podcasts (such as news, music, pre-recorded speech, and video) Mobile phones, which can be used for rapid breaking news and short clips of entertainment like jokes, horoscopes, alerts, games, music, and advertising Publishing, including electronic publishing Video games, which have developed into a mass form of media since cutting-edge devices such as the PlayStation 3, XBox 360, and Wii broadened their use Audio recording and reproduction Sound recording and […]

Media and Culture

The Print Media Revolution

June 25, 2015 No Comments

The Print Media Revolution While paper and block printing developed in China around 100 C.E. and 1045, respectively, what we recognize as modern printing did not emerge until the middle of the fifteenth century. At that time in Germany, Johannes Gutenberg’s invention of movable metallic type and the printing press ushered in the modern print era. Printing presses and publications then spread rapidly across Europe in the late 1400s and early 1500s. Early on, many books were large, elaborate, and expensive. It took months to illustrate and publish these volumes, and they were usually purchased by wealthy aristocrats, royal families, church leaders, prominent merchants, and powerful politicians. Gradually, however, printers reduced the size and cost of books, making them available and affordable to more people. Books eventually became the first mass-marketed products in history. The printing press combined three elements necessary for mass-market innovation. First, machine duplication replaced the tedious […]

Print Media

Page Makeup Design, Importance in Newspapers

August 20, 2014 No Comments

what is page makeup design and what is its importance in journalism?? what are the various types used for front page makeup in daily Newspapers? Various Types Used for Front Page Makeup PRODUCTION PROCESS Producing a newspaper requires steady flow and supply of good stories, hard work, films, plates and above all, ingenuity. To keep that flow evenly paced and uninterrupted a newspaper producer requires clear organization, constant supervision and direction, and the most careful and earnest cooperation of his team-mates. Covering, writing.and editing stories; picture taking and editing; and other news gathering responsibilities are done by reporters, editors, and photographers. Planning ahead, making of proper assignments, clearing the news wire machines regularly, editing and proof-reading are essential for efficient production. After the composition of material, the printing process takes place. Engraving department furnishes photocopy type proofs in reverse. A combination of careful planning, reliable lighting equipment, and its regular […]

Advertising Code 967

Advertising Agencies in Pakistan

July 25, 2013 No Comments

Advertising Agencies in Pakistan In 1947, the advertising industry was in a very miserable condition in Pakistan. Calcutta, Bombay, Madras and Delhi were centres of advertising in the sub-continent, but all these cities became part of India. Before independence British and American advertising agencies had hold over the business. Malani and Co. was one of these advertising agencies working in Pakistan but the owner of this agency was also a Hindu. The first advertising agency in Pakistan was Wilintas International Karachi. After some time a number of international advertising agencies opened their offices in different cities of Pakistan. These agencies promoted the business of their international clients in Pakistan. The international advertising agencies dominated the local agencies because the local advertising agencies were suffering prior shortage of resources and well skilled staff was not available to them. The position of helping departments of advertising was also very miserable at the […]

Advertising Code 967

Criteria for Selection of an Advertising Agency

July 24, 2013 No Comments

Criteria for Selection of an Advertising Agency For a successful advertising campaign, the choice of a right advertising agency is matter of prime importance. The choice of a wrong agency can prove to be very costly. The selection of an agency needs a logical approach. The suitability, agency infrastructure, imaginativeness and image of the agency, its management and rates are the basic factors Which are considered during the selection of an agency. The general qualifications for e Selection of an advertising agency are as follows: