What are the various media, which a Public Relations department uses for achieving its objectives? Explain with suitable examples. Various Media Used in Public Relations: PRINT MEDIA Most of the efforts chapters make in public relations are through forms of print media, primarily newspapers. These are usually the most visible outlets on college campuses, especially school newspapers, and in the local community. PRESS RELEASE The press release is the most common material provided to media outlets. These documents provide a brief, yet thorough, description of an upcoming activity, whether it is rush or a service project. PHOTOGRAPHS There are usually two types of photographs in publicity portrait shots, where people pose for the camera and smile, and candids, where the subjects are doing something. CASES HISTORIES/ STUDIES Case studies which show a good image of the company are shared with the media/ investors, community etc. Books on Making of Asoka, […]
Various Media Used in Public Relations
