Media Archives

Characteristics & Techniques of Writing Feature Story

July 5, 2013 No Comments

Feature Story: A feature story is any piece of writing that falls between the cut-and-dried news story on the one hand, and the w holly fictionalized story or opinionated essay 011 the other hand. It is the product ol tactual reporting and reporting to which are added story elements of imaginative writing and interpretation. The special feature article is similar to news story in that it gives the readers facts in an interesting form. But it goes beyond those facts by multiplying them with study, research, and interviews to instruct, guide and entertain the readers who know about the subject as well as those who do not know. Feature stories can be news stories. Features can be investigative. Features can be in-depth studies. Features can be for fun. The subject can be anything: places- a community, a farm, a business, topics-education, science, economy, religion, philosophy; events-parades, programmes, concerts; people-well known […]

Print Media

Reporting in Print Media

June 26, 2013 No Comments

Reporting: Reporting is just a genre of writing, alongside essays and stories, and bloggers most certainly fall into that genre.” When they talk about reporting on a show like Frontline, they mean the process a reporter goes through. 1. Interviews, research. 2. Assemble a story. 3. Fact-checking and editing. 4. Publishing. Most bloggers aren’t doing this whole thing. Our process is different, and I’d argue no less rigorous, just more distributed, and step 2 is something everyone does for themselves. Key point in last night’s piece — sources are part of the reporting process, and more and more, the sources are becoming bloggers. GENERAL REPORTING Reporting means gathering facts and presenting them objectively with ail news writing skills. It is an active, creative, long and tough process of news, gathering, ideas and opinion collection, fact finding in order to serve the general public by informing them and enabling them to […]

Print Media

5 Points of Successful Press Conference

June 24, 2013 No Comments

Press conferences take a lot of preparation and staff work. That time is well spent, because a great press conference can mean blanket coverage in newspapers, radio, TV and blogs — but a horrible press conference can haunt you. Here is a good checklist for a good press conference: 1) Timing You’ve got to pick a time that works for TV, newspapers and radio. If it’s too early in the day, reporters will have a hard time getting there. Too late in the day and you’ll be pushing up against deadlines. Mid-morning to noon is good. It’s early enough to give people time to file their stories, but not so early that they’ve got to hop onto the highway and fight traffic the second they get to work. Advanced notice is critical. You’d want to give people a day’s warning about a press conference, if you can. TV and radio […]

Advertising Code 967

Factors Influencing the Media Selection

January 9, 2013 No Comments

Elaborate the factors responsible for selection of media for advertising campaign? Factors Influencing the Media Selection: The problem of selection of the best medium or media for a particular advertiser will vary greatly, depending on the particular situation, circumstances and different other factors in which a person is conducting individual business. Media selection involves a basic understanding of the capabilities and costs of the major media. The problems which the advertising has to face in the selection of media are: Profile of the target market Coverage or exposure Frequency Continuity Impact Copy formulation Media cost and media availability. In addition to these problems there are a number of other major factors which influence the decision of the advertiser and therefore, the same must be considered while selecting the media. The most significant of these factors are: Objectives of the campaign Budget available Research concerning client The product Type of message […]

Theories of Mass Communication

Conditions of Media Effectiveness

October 16, 2012 No Comments

Conditions of Media Effectiveness: Lazarsfeld and Merton say three conditions are required for media effectiveness: monopolization; canalization rather than change of basic values; and supplementary face-to-face contact. Monopolization occurs in the absence of mass media counterpropaganda. It exists not only in authoritarian societies but also in any society in which there is an absence of countering views on any issue, value, policy, or public image. Sometimes this near or complete absence is illustrated by the fact that when a “sacred” institution is questioned by the media, the article or program becomes the center of a storm of controversy and is remembered years later as an outstanding exception to the norm. An example is the CBS documentary “The Selling of the Pentagon,” which raised the question of what were termed “improper military information activities.” Many critics of the documentary generalized their criticism and said the program was an attack on the […]