ALLAMAIQBAL OPEN UNIVERSITY Level: PGD/M.Sc Mass Communication Semester: Spring, 2012 Paper: Mass Communication Theories-II (5636) Maximum Marks: 100 Time Allowed: 03 hours _ Pass Marks: 40 Note: ATTEMPT ANY FIVE QUESTIONS. ALL CARRY EQUAL MARKS. Q. No Questions 1 What role groups can play in shaping people’s political attitudes? 2 What does the agenda-setting theory assume? What does the Chappel Hill study concluded about the agenda-setting theory? 3 What do you know about the Knowledge Gap Hypothesis? Do you see any effects of the new technology on the Knowledge Gap Hypothesis? 4 Explain the theory of spiral of silence. 5 What are the main assumptions of the uses and gratifications theory? 6 What are those conditions which scholars consider as the basic requirements for media effectiveness? 7 Write short notes on the following: i. Media determinism ii. Functions of mass communication
Mass Communication Theories-II (5636) Exam Paper 2012
