Mass Communication Archives

5 Reasons to Study Communication in College

March 3, 2022 No Comments

A degree or study in communication is a gateway to many professions. It is one of the most prestigious courses you can undertake in college. There are few slots to study communication, making admission very competitive. The field also requires an outgoing personality, limiting opportunities for students who would prefer a drawn-back life. Pexels A communication degree will involve a lot of writing, photo handling, videos, editing, and interviews, among others. You can pay for assignments to be done UK while you focus on sharpening your skills in readiness for the competitive communications work environment. Here are some of the reasons you should study communication in college. Lucrative job offers Communication graduates hold some of the most lucrative jobs. They are the faces of their brands and companies. For instance, they work as journalists gathering news each day and anchoring it on television. People associate media stations with particular personalities. […]

Theories of Mass Communication

FOCUS ON FUNCTIONALISM AND CHILDREN

January 26, 2017 No Comments

MOVING BEYOND LIMITED EFFECTS: FOCUS ON FUNCTIONALISM AND CHILDREN Functionalism Theoretical approach that conceives of social systems as living organisms whose various parts work, or function, together to maintain essential processes Communication systems theory Theory that examines the mass communication process as composed of interrelated parts that work together to meet some goal Social cognitive theory Theory of learning through interaction with the environment that involves reciprocal causation of behavior, personal factors, and environmental events THEORIES OF THE MIDDLE RANGE AND THE FUNCTIONAL ANALYSIS APPROACH Merton (1967, p. 68) described middle-range theory as follows: Middle-range theories consist of limited sets of assumptions from which specific hypotheses are logically derived and confirmed by empirical investigation. These theories do not remain separate but are consolidated into wider networks of theory. These theories are sufficiently abstract to deal with differing spheres of social behavior and social structure, so that they transcend sheer description […]

Mass Communication

Communication & International Communication

December 14, 2016 No Comments

Communication & International Communication 1. What is Communication? • The word communication has originated from a Latin word “Communes” which means something common. • Communication is a process of exchanging information, ideas, thoughts, feeling and emotions through speech signals, writing or behavior. • In communication process, a sender encodes a message and then using a medium and send it to appropriate feedback using a medium 3. Importance of Communication • Express thoughts, ideas and feelings • Creating awareness • To fulfill a goal • Highlight issues • Progress, development • Educating the masses etc. 4. Process of Communication 5. Types of Communication • People communicate with each other in a number of ways that depend upon the message and its context in which it is being sent. • Types of communication based on the communication channels used are – • Verbal Communication • Nonverbal Communication 6. Nonverbal Communication • Nonverbal […]

Research Methods

Research , Importance of Research, Aims and Motives

December 13, 2016 No Comments

Why Research? Importance of Research. Aims and Motives of social research. What Is Research? Research comprises “creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications.” It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects, or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of […]

Development Support Communication

Various Steps involved in evaluating a Development Support Communication Campaign

January 7, 2016 No Comments

Define evaluation and explain various steps involved in evaluating a DSC Campaign. Evaluation Words themselves do not carry the same meanings through time and space. A word which gave a specific meaning a hundred years ago may not give the same meanings today – for scores of reasons. Similarly meanings of same words are changed at some distance. A verbal message which once stood for certain meanings, may not always stand for the same meanings because static meaning evaluation does not hold in any language. Various steps involved in evaluating a DSC Campaign The term can be described as development planning and implementation in which adequate action is taken of human behavioral factors in the design of development project and their objectivities. It addresses development planning and the plan of operation for implementation. It (DSC) stands for linking all agencies involved in the planned development works such as political executives, […]

Misclenious

M Phil Mass Communication from AIOU

August 13, 2014 No Comments

M Phil Mass Communication from Allama Iqbal Open University, Islamabad Schedule for submission of Admission Form with Rs.500 Processing Fee: 01-08-2014 to 05-09-2014. Schedule for submission of Admission Form with Rs.1000 Processing Fee: 05-09-2014 to 15-09-2014. Admission Form with Rs.1500 Processing Fee: 15-09-2014 to 25-09-2014. DEPARTMENT OF MASS COMMUNICATION Introduction The Department of Mass Communication was established in 1986 for fulfilling the educational needs of students and for working journalists and media persons at various levels. The Department offered its specialized B.A cluster programme in Mass Communication in 1988 for the first time in the country at graduate level. Students across the country are taking interest in the programme. In 1997 the Department started its M Sc. Mass Communication Programme. Keeping in view the trend of students in studying the phenomenon of Mass Communication, the Department launched advanced studies of M Phil in Mass Communication in 2000. The M Phil imparts the knowledge of evolution and advances in mass […]