Chapter# 3: THE RISE OF MEDIA INDUSTRIES AND MASS SOCIETY THEORY (Review) First Amendment Guarantees freedom of speech, press, assembly, and religion Culture war Struggle to define the cultural foundation of the broader social order in which we live THE RISE OF YELLOW JOURNALISM At the beginning of the twentieth century, every industry had its barons, and the most notorious—if not the greatest—of the press lords was Hearst. Hearst specialized in buying up failing newspapers and transforming them into profitable enterprises. He demonstrated that the news business could be as profitable as railroads, steel, or oil. One secret to his success was devising better strategies for luring low income readers. His newspapers combined a low-selling price with innovative new forms of content that included lots of pictures, serialized stories, and comic strips. Some experts even say that yellow journalism got its name from one of the first comic strips: “The Yellow […]