Q.3 Explain the need and importance of a code of ethics in Public Relations with special reference to Pakistani. Public Relations Ethics: Before proceeding further, let us have a look at the meaning of the word “ethics”. The words “ethics” and “ethical” are often used synonymously with morals, and ethical f virtues of a person or a group of persons are also considered his or their moral qualities. | Ethics has been derived from the Greek word “ethos” and morals is derived from the Latin word “mores”, both of which means habits or customs. According to the encyclopedia Britannic the ethics or morality of persons or groups, however, consists not merely of f what they habitually or customarily do but of what they think is fitting, right or obligatory to do. Men’s actions are often, but not always, a sign of what they believe: their actions may diverge from their […]
Need and Importance of Code of Ethics in Public Relations
