Differentiate between attitude and behaviour. How do the characteristics of Source, message and audience affect the attitude making? Attitudes and Behaviour: Social scientists have debated the relationships between attitudes and behaviour –attitude as predictor of behaviour. Two studies of Richard Lapiere and Kutner et al indicated a lack of correspondence between actual behaviour and the behaviour th; respondents verbally indicated that they would take. A careful review of the research from 1930 to 1969 led to the conclusion that attitude accounts for about to percent I variability in behaviour. Warner and DeFleur have noted that the debate has resulted i three distinct views. The first is the postulate of consistency. It is based on the assumption that attitude can be used as reasonably valid guides for prediction of the behaviour. The second is the postulate of independent variation. It claims that there is no valid reason to assume that […]
Attitude and Behaviour
