Economic Aspects of Advertising: Following are the economic aspects of advertising: 1. Advertising is the spokesman of a businessman: Advertising tells the thing about the product, what the manufacturer wants to tell. 2. Product information: Advertising informs the people about the product, its uses and qualities. 3. Advertising motivates the people to make a buying decision: Advertising tells all the characteristics and qualities of the product in such an appealing way that it motivates the people to make a buying decision. 4. It increases the sale of the product: When people will make a buying decision definitely this will result in increase in the sale of the product. 5. Advertising make the company known: Advertising carries the message of the product alongwith trade mark which makes the company known among the people. 6. It dispel wrong impression: In case people have wrong impression towards a product, advertising is used to […]
Economic Aspects of Advertising
