Advertising Archives

Role of Folk Media in Advertising

December 28, 2012 No Comments

Q.4 “Folk media can play a vital role in advertising.” Do you agree? Answer with examples. Folk Media: Besides, print and electronic media folk media also play a crucial role in advertising. Here we will first discuss the salient features of folk media and later give an account of some of the common folk media of the Pakistani society useful for advertising. Folk Media is the creative dissemination of information through cultural and performance arts. In traditional societies, folk media: drama, skits, poems, stories, riddles, songs and dance have been popularly and successfully used to disseminate messages and even to pass on wisdom of older generations to the youth. In different societies the use of folk media as advertisement is seen in circumcision, betrothal and marriage ceremonies and in all forms of entertainment and festivals. Today the same media can be used for community motivation, mobilizing support and participation […]

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Advertising’s Role in Contemporary Society

December 26, 2012 No Comments

What role does advertising play in the contemporary society? Also explain its advantages and disadvantages. Advertising’s Role in Contemporary Society: Advertising is paid publicity. It is a commercial message that offers a product or a service for sale. It is controlled and paid for, by the initiator, at the rates set by the medium used. Advertising may appear in any of the standard medium, such as newspaper, magazine, radio, TV, bill board, or handbill. Usually the name of the product, its description and price is highlighted in the advertisement. In the last few years, the influence of advertisements has grown to this noticeable extent that any medium of communication nowadays is replete with advertising. We people belong to a global village where everyone known about others and the news of latest happenings spread throughout the world within short span of time. So the innate desire of the man to get […]

Advertising Code 967

Kinds of Advertising

December 22, 2012 No Comments

Describe different kinds of advertising. Explain with examples. Kinds of Advertising: Advertising includes those activities by which visual or oral messages are addressed to the public for the purpose of informing and influencing them to buy merchandise or services. These activities of advertising must tell the story of product, service, idea, person etc. Its basic appeal may be the same, but the shades and variations of the sales message must match the variety of merchandise. These different shades and variations of the message are actually different kinds of advertising. So, classification of kinds of advertising are established in accordance with the purpose of writers. Advertising can be classified from different angles, such as according to media, type of product, service, idea, institution, type of appeal; character of action sought, and so on. Different kinds of advertising with variety of appeals and messages are used to push the product ahead in […]

Advertising Code 967

Advertising and Objectives of Advertisment

December 20, 2012 No Comments

Explain the general objectives of advertising after explaining different definitions of advertising. Advertising: Advertising is an art of the seller in which he introduces ideas, goods and services for the buyer through the media of mass communication. Advertising is many things to many people; to a house wife, it is a source of information to guide her for family purpose; to a forest ranger, it is a smoky hear; to a printer and publisher it is what to pay for printing; and for a manufacturer it is a means of talking simultaneously with hundred and thousand people. Advertising plays a vital role in the economical structure of a society. As part of our social life, advertising greatly affects our lifestyle. Advertisement is a vital marketing tool as well as powerful communication force calling something for attention of the people, especially by paid announcements. Definition of Advertising Different experts. Have defined […]