MSc Mass Communication Spring 2012 Social Psychology – I Code 5639 Allama Iqbal Open University, Islamabad
Basic Concept and Research Techniques of Social Psychology
Describe the basic concept of Social Psychology? Also elaborate Social Psychology’s research techniques and their application in everyday life. Basic Concept of Social Psychology: The way we perceive ourselves in relation to the rest of the world plays an important role in our choices, behaviors and beliefs. Conversely, the opinions of others also impact our behavior and the way we view ourselves. Social psychology is a branch of psychology concerned with how social phenomena influence us and how people interact with others Understanding social psychology can be useful for many reasons. First, we can better understand how groups impact our choices and actions. Additionally, it also allows us to gain a greater appreciation for how our social perceptions affect our interactions with other people. There are some basic aspects of social behavior that play a large role in our actions and how we see ourselves. Social behavior is […]