Mass Communication Talk

So far this model has looked at sourcing stories in the new media age, and reporting a news story in the new media age. In this third part I look at what should happen after a news story has been reported, using a familiar framework: the 5 Ws and a H – who, what, where, why, when and how. A web page – unlike a newspaper, magazine or broadcast – is never finished – or at least, can always be updated. Its permanence is central to its power, and relates directly to its connectivity (and therefore visibility). Once out there it can be linked to, commented on, discussed, dissected, tagged, bookmarked and sent to a friend. That can take place on the original news site, but it probably doesn’t. The story is no longer yours. So once the news site has added comments, a message board, ‘email to a friend’ […]

Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising.Mass communication research includes media institutions and processes such as diffusion of information, and media effects such as persuasion or manipulation of public opinion. In the United States, for instance, several university []] departments were remodeled into schools or colleges of mass communication or “journalism and mass communication”. Mass communications majors undertake a thorough investigation of mass media, from its institutions, history, and laws to the ways in which it transforms our culture. In addition to studying practical skills of journalism, public relations or advertising, they offer programs on “mass […]