Mass Communication Talk

Radio Drama Radio drama is an adapted form of stage drama. The main difference between the stage and radio drama is that audiences of stage drama can see the performance of actors with full attention while radio drama is presented through sound alone. It is the listener who develops the entire scenario in his imagination while listening to the dialogues from the radio set. This makes radio drama virtually a theatre of mind. While the avt va of stage drama are grouped in a building, radio drama ir transmitted from wire s? mass audience who are scattered and alone at homes. Voices at stage are unnaturally loud while on radio these are as normal as in ordinary life. Glamour of television drama has affected the popularity of radio drama. However radio drama has some advantages over television drama which requires huge settings, costumes and finances. On radio big moves and […]

EDUCATIONAL RADIO Educational broadcasting usually comprises a series of programmes on a subject, like the sequence and chapters of written material of a book, so designed to assist the educational process. Radio programmes falling under educational broadcasting are normally planned in conjunction with the prescribed syllabus. In worldwide belief use of radio for educational purposes has its own history. The broadcast medium has been used both for curriculum based and general educative purposes. “School Broadcast” was already established before the Second World War. United states, Australia and united kingdom has successfully woven the radio programmes into the normal school time tables. During and immediately after the Second World War a shortage of teachers was felt in Japan. At that time radio helped to compensate the lack of teaching personnel in various disciplines. Later radio was given new roles. General Educative Role:     Radio has been extensively used to teach languages, civic […]

Current affairs programmes: introduction and significance. Current affairs programme is in fact news programme which gives some details about one or more particular news items. In this type there are many formats, as in other radio programmes. As news is a dry subject, its format should keep on changing in order to maintain listener’s interest. Current affairs programmes have different subjects than other programmes. These are the news programmes to explain and provide details and also to comment over a particular event. Such programmes are broadcast to explain significance, the consequences and the effect of one or more news on people. There is an explosion of information, every single minute and an hour there is a new information to communicate. In the third world where democratic traditions and institutions are not as deep-rooted as in the South, there is a growing need to bring transparency. Needless to say that transparency […]

Writing for radio: Writing for radio is writing for millions including every type of people, educated, uneducated, young and old, men and women from every section of the society. Radio is generally listened in houses where all the members of the family move together. It is therefore necessary that nothing should be there against moral ethics of our society. There are five key principles to be kept in mind while writing radio news. It is spoken, it is immediate, it is person to person, it is heard only once and it is sound only. While it is true that radio news scripts are shorter than most news stories written for print, the radio news writer is still obliged to tell a complete and clear story. Facts needed to put the story into perspective and provide balance which must be included. The most important point regarding style in radio news writing […]

Radio News: Definition, Scope and Characteristics. There are just as many definitions .of news as there are books and scholars on journalism. Same is the case with the definition of radio news. However all of them emphasize different aspects of the subject. There is something to learn from each one of them. Starting from the common phrase ‘when a dog bites a man it is not a news; when a man bites a dog, it is a news’ we can go through dictionaries and encyclopedias to know as many definitions. In the present day world news can also be an account of an idea or a precise description of a problem. News is current information. But news can also be made out of the indications of what may happen in the near future. No matter how one interprets the definition of news, a good reliable prediction or a speculation must […]

In a world influenced by satellite and cyber-space technology, electronic media has a highly significant role to play in shaping the life and destiny of nations. The visual media, notably television, has a stupendous, impact upon moulding human minds and opinion.In the given scenario the electronic media has an onerous responsibility in addressing the socio-economic problems of societies and disseminating unbiased information. This responsibility can be effectively shouldered if the media treads the path of accuracy and objectivity in transmission of its programmes.BRIEF HISTORY: Since independence in 1947 the electronic media in Pakistan remained dominated by the state-run Pakistan Television and Pakistan Broadcasting Corporations. Pakistan Television was launched in November 1964 which switched over to colour transmission 12 years later.As access to diverse sources of information was limited and people could not keep abreast with the rapidly growing developments around them it was decided by the govt opened up electronic […]