Impact of Television on Behaviour Television is an audio-visual medium and has a tremendous potential to influence its viewers to a maximum level. Its mode of persuasion distinguishes it from the rest of the media. Besides, it has a greater entertainment value. That is why for people it does not have any informative or educative priority. The history of television in Pakistan shows that it was introduced as an entertainment gadget. The mode of education through television differs in itS” manner and organization. As Marshal Mc Luhan puts it, it is a cool medium one has to present things softly and pleasantly if one wants a maximum impact. That’s why education information and guidance must be presented in an entertaining manner. The more it is light and indirect, the more it would penetrate deeply into the minds something which we, in Pakistan, badly need for maximum awareness among the masses. […]
Historical Development of Pakistan Television
Historical Development of Television Television is the result of technological developments of the nineteenth and early twentieth centuries. Television net work began in the 1930s, Rapid growth of programming came about following World War-II. Having in two decades – the 1930s and 1940s – emerged from experimental beginnings to become a fixture in Britain and the United States, it would, in two more decades, bacome a World medium. Developments came with startling speed. Industrial nations that had participated in pre-war experiments could be expected to make early starts in postwar television; they included Japan, Canada, Australia, and a number of European • nations. Less expected was a burst of activity from other nations. In Latin America, Mexico, Cuba, and Brazil led the way, all launching . television operations in 1950. They were followed repidly by others. By the end of that decade eighteen Latin American nations had some form of […]