Examine several magazine advertisements and note how adjectives are used to make the products appealing. Also write an advertisement about one hundred words on any subject you like. Make sure you write your own advertisement. In the above advertisement we can examine the adjectives and write in the following: red barron ace celebrated heart-shaking first memorable Your, Our irresistible world Advertisement of 100 Words: Admission Announcement For Rawalpindi and Islamabad Admission for classes One (1) to Matric & Olevel open till April 15, 2016. Jadeed Dastgir Ideal High School is managed and operated by a team of educationist, headed by a renowned educationist having an excellent track record of establishing and operating schools across the country. The school believes in imparting quality education through activity based learning program and has taken care of all aspects of education and personality development in its curriculum. Please bring the child along with his […]
CONCEPTS OF RURAL CULTURE & Diffusing of an Agriculture Innovation
Elaborate the concept of rural culture. what media strategy would you select for diffusing of an agriculture innovation? Discuss. CONCEPTS OF RURAL CULTURE: Change agents are frequently criticized for not “taking cultural factors into consideration” and are constantly being. Reminded to “understand the local culture” of people and villages in which they are trying to introduce change. It is assumed that if they had a better understanding of local culture they would be more effective in persuading the large people to accept change. Somewhere between ignoring the local culture and becoming totally immerse in it there is a middle position which suggests that change agent must have some knowledge and give some consideration to local cultural conditions, The culture features ran be captured in a set of concepts which Focus attention on phenomena which might otherwise be overlooked some of the important social science concepts, that can inform and sensitize […]
Sources of Change in a Society, obstacles and methods of reducing resistance to change
What are the sources of change in a society? Also explain the obstacles to change and methods of reducing resistance to change. Perhaps the three most powerful sources of social change today are ideas, technology, and institutions. Expressed in more philosophical terms, we could say sources of social change are ideological, material, and structural. In earlier times, a more simple polarity of understanding claimed that meaning (ideas) arose out of belonging or that belonging arose out of meaningful ideas. In either case, ideas and belonging were understood to be the sources of social change. In earlier centuries, social change was generally regarded as negative. Social order and stability were deemed to be normal, necessary, and not negotiable. Social change was discouraged, negated, put down, or at least limited by established authorities such as kings, religious institutions, tradition, and entrenched powers. The sources of social change were held in check by […]
Scope and Importance of Development Support Communication in Pakistan
Analyze the scope and importance of Development Support Communication in Pakistan. What are the factors for successful Development Support Communication? The practice of Development Support Communication, DSC, is a multi-sectoral process of information sharing about development agendas and planned actions. It links planners, beneficiaries and implementers of development action, including the donor community. It obligates planners and implementers to provide clear, explicit and intelligible data and information about their goals and roles in development, and explicitly provides opportunities for beneficiaries to participate in shaping development outcomes. It ensures that the donor community is kept constantly aware of the achievements and constraints of development efforts in the field. Development Support Communication makes use of all available structures and means of information sharing. Therefore it is not limited to mass media alone. It also uses both formal group and non-formal channels of communication, such as women’s and youth associations, as well as […]
Differentiate it from the terms Development Communication and Development Journalism
Define the term Development Support Communication and differentiate it from the terms Development Communication and Development Journalism. Development Communication Development Communication has been alternatively defined as a type of marketing and public opinion research that is used specifically to develop effective communication or as the use of communication to promote social development. Defined as the former, it often includes computerized linguistics analysis of verbatim responses to qualitative survey interviews and may, at times also involved consumer psychological “right brain” (emotional) research techniques. Defined at the latter, it refers to the practice of systematically applying the processes, strategies, and principles of communication to bring about positive social change. As most providers of “communication development” research use proprietary approaches that cannot be elaborated upon without revealing proprietary trade secrets, the remainder of this article describes the latter definition. “the art and science of human communication linked to a society’s planned transformation from […]
Various Steps involved in evaluating a Development Support Communication Campaign
Define evaluation and explain various steps involved in evaluating a DSC Campaign. Evaluation Words themselves do not carry the same meanings through time and space. A word which gave a specific meaning a hundred years ago may not give the same meanings today – for scores of reasons. Similarly meanings of same words are changed at some distance. A verbal message which once stood for certain meanings, may not always stand for the same meanings because static meaning evaluation does not hold in any language. Various steps involved in evaluating a DSC Campaign The term can be described as development planning and implementation in which adequate action is taken of human behavioral factors in the design of development project and their objectivities. It addresses development planning and the plan of operation for implementation. It (DSC) stands for linking all agencies involved in the planned development works such as political executives, […]