Mass Communication Talk

Recording formats: The recording equipments and the reproducing equipments are associated with each other; the former records the programmes while the second reproduces them for listening etc. These equipments are very sophisticated and robust for professional use and are costly whereas the ordinary ones being not so much sophisticated are cheap and are accessible for common man use. The recording and re-production of sound or two different processes which work against each other i.e;, one records the sound whereas the other reproduces it. The reproduction of sound is a replica of the recorded sound. Now a day’s most of the recorders and reproducers work on the principle of magnetic recording. The magnetic recordings can be made on either a plastic or iron oxide tape or on a wire of small diameter. The wire recorder is now outdated. The tape is used practically in all modern magnetic recording equipments. As there […]

Radio Drama Radio drama is an adapted form of stage drama. The main difference between the stage and radio drama is that audiences of stage drama can see the performance of actors with full attention while radio drama is presented through sound alone. It is the listener who develops the entire scenario in his imagination while listening to the dialogues from the radio set. This makes radio drama virtually a theatre of mind. While the avt va of stage drama are grouped in a building, radio drama ir transmitted from wire s? mass audience who are scattered and alone at homes. Voices at stage are unnaturally loud while on radio these are as normal as in ordinary life. Glamour of television drama has affected the popularity of radio drama. However radio drama has some advantages over television drama which requires huge settings, costumes and finances. On radio big moves and […]

These transmitters operate on the frequency range 645 KHZ to 1605 KHZ. These transmitters have a specific service area within a particular country depending on the power of the transmitters. Thus many such stations have to be set up to cover a country. These stations are used to cover a particular country and are called National Stations. The transmitters which operate on the frequency range 3 MHZ to 30 MHZ are called short wave transmitters. The transmitted waves from such stations are fed to directional antenna systems which convert into sky waves and are used to cover specific target areas lying into other countries and thus these are called international radio stations. This mode of service has been in use since long and is still in use. The advent of satellite communication is now being used to Internationalize Radio Programmes with a very high level of quality as it operates […]

EDUCATIONAL RADIO Educational broadcasting usually comprises a series of programmes on a subject, like the sequence and chapters of written material of a book, so designed to assist the educational process. Radio programmes falling under educational broadcasting are normally planned in conjunction with the prescribed syllabus. In worldwide belief use of radio for educational purposes has its own history. The broadcast medium has been used both for curriculum based and general educative purposes. “School Broadcast” was already established before the Second World War. United states, Australia and united kingdom has successfully woven the radio programmes into the normal school time tables. During and immediately after the Second World War a shortage of teachers was felt in Japan. At that time radio helped to compensate the lack of teaching personnel in various disciplines. Later radio was given new roles. General Educative Role:     Radio has been extensively used to teach languages, civic […]

Current affairs programmes: introduction and significance. Current affairs programme is in fact news programme which gives some details about one or more particular news items. In this type there are many formats, as in other radio programmes. As news is a dry subject, its format should keep on changing in order to maintain listener’s interest. Current affairs programmes have different subjects than other programmes. These are the news programmes to explain and provide details and also to comment over a particular event. Such programmes are broadcast to explain significance, the consequences and the effect of one or more news on people. There is an explosion of information, every single minute and an hour there is a new information to communicate. In the third world where democratic traditions and institutions are not as deep-rooted as in the South, there is a growing need to bring transparency. Needless to say that transparency […]

Writing for radio: Writing for radio is writing for millions including every type of people, educated, uneducated, young and old, men and women from every section of the society. Radio is generally listened in houses where all the members of the family move together. It is therefore necessary that nothing should be there against moral ethics of our society. There are five key principles to be kept in mind while writing radio news. It is spoken, it is immediate, it is person to person, it is heard only once and it is sound only. While it is true that radio news scripts are shorter than most news stories written for print, the radio news writer is still obliged to tell a complete and clear story. Facts needed to put the story into perspective and provide balance which must be included. The most important point regarding style in radio news writing […]