MSc Mass Communication Spring 2012 Social Psychology – I Code 5639 Allama Iqbal Open University, Islamabad
MSc Mass Communication Spring 2012 Social Psychology – I Code 5639
Public Relations Past Paper of Spring 2012 Semester
Criticism on advertising
Criticism on advertising Since, advertising is part and parcel of our lives, it has of course, bright side as well as dark side. Some of the common complaints about advertising are given below: 1. Advertising moves the people to buy thing they cannot afford: Certainly it is true because advertising persuades the people to buy through slogan. Advertising appeals primarily to our emotions, rather than to our intellect. Since all of us are motivated by emotional drives, it is only natural that advertisers should make such appeals. But it is up to each of us to exercise self-control and sound judgement in our purchases. Again a cautious buyer will avoid obvious appeals to the emotions. 2. Advertising is biased-. This too, is natural; all persons put their best foot forward in whatever they say or do. Being aware-of this bia$, we can discount some of the superlatives used in […]
Economic Aspects of Advertising
Economic Aspects of Advertising: Following are the economic aspects of advertising: 1. Advertising is the spokesman of a businessman: Advertising tells the thing about the product, what the manufacturer wants to tell. 2. Product information: Advertising informs the people about the product, its uses and qualities. 3. Advertising motivates the people to make a buying decision: Advertising tells all the characteristics and qualities of the product in such an appealing way that it motivates the people to make a buying decision. 4. It increases the sale of the product: When people will make a buying decision definitely this will result in increase in the sale of the product. 5. Advertising make the company known: Advertising carries the message of the product alongwith trade mark which makes the company known among the people. 6. It dispel wrong impression: In case people have wrong impression towards a product, advertising is used to […]
Capsule History of Advertising
Capsule History of Advertising Advertising is as old as civilization itself. The earliest beginnings of advertising, of course, are impossible to pinpoint, but there are several examples dating back thousands of years. Clay tablets traced to ancient Babylon have been found with messages that promoted an ointment dealer and a shoemaker. In the ruins of ancient Egypt, explorers have found papyrus posters offering rewards for the return of runaway slaves. In the ruins of the Roman city of Pompeii, archaeologists have discovered political advertisements painted on walls along streets. However, until the advent of mass selling in the nineteenth century, advertising played only a minor role in the conducting of business. In early Greek and Roman days, signboards were placed above the doors of business establishments, and later, the town crier was an important advertising medium throughout Europe and England during the medieval period. In short, advertising was a well […]
Factors in The Process of PEACE MAKING
Some powerful forces can transform hostility into harmony. In the light of this statement, discuss the factors that can play an important role in the process of “PEACE MAKING”. Peace Making? The term “peacemaking” is used in two ways. First, peacemaking is sometimes used to refer to a stage of conflict, which occurs during a crisis or a prolonged conflict after diplomatic intervention has failed and before peacekeeping forces have had a chance to intervene. In this context peacemaking is an intervention during armed combat. The second way the term is used is to mean simply “making peace.” Idea of making peace implies a certain devotion towards that goal. Peacemaking is necessary and important in cases of protracted violence that do not seem to burn themselves out and in cases where war crimes and other human devastation demand the attention of outside forces. In both cases, peacemaking always implies the […]