Advertising Code 967

Ethics in Advertising Media & Self, Government and Media Regulations

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Ethics in Advertising

Ethics in Advertising Lack of acceptable code of ethics in advertising is a worldwide phenomenon. Morality in advertising varies from country to country. An advertisement may be morally acceptable in one part of the world, whereas, it may be against the code of morality in another part of the world. Ethics in advertising is a complex issue to define. Nothing is good or bad but thinking makes it so. For example, sex before marriage in Pakistan is largely considered as immoral, while it is conceded as desirable in the west. Demonstration of birth control method in advertising is undesirable for the religious society in Pakistan whereas the same is mandatory in China. Thus morality in advertising is a complex phenomena. Determination of ethical conduct is subjective and vague and is varying among different cultures and different environmental conditions. The primary objective of advertising in any society is to influence the […]

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Print Media

Characteristics & Techniques of Writing Feature Story

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Feature Story: A feature story is any piece of writing that falls between the cut-and-dried news story on the one hand, and the w holly fictionalized story or opinionated essay 011 the other hand. It is the product ol tactual reporting and reporting to which are added story elements of imaginative writing and interpretation. The special feature article is similar to news story in that it gives the readers facts in an interesting form. But it goes beyond those facts by multiplying them with study, research, and interviews to instruct, guide and entertain the readers who know about the subject as well as those who do not know. Feature stories can be news stories. Features can be investigative. Features can be in-depth studies. Features can be for fun. The subject can be anything: places- a community, a farm, a business, topics-education, science, economy, religion, philosophy; events-parades, programmes, concerts; people-well known […]

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Print Media

Reporting in Print Media

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Reporting: Reporting is just a genre of writing, alongside essays and stories, and bloggers most certainly fall into that genre.” When they talk about reporting on a show like Frontline, they mean the process a reporter goes through. 1. Interviews, research. 2. Assemble a story. 3. Fact-checking and editing. 4. Publishing. Most bloggers aren’t doing this whole thing. Our process is different, and I’d argue no less rigorous, just more distributed, and step 2 is something everyone does for themselves. Key point in last night’s piece — sources are part of the reporting process, and more and more, the sources are becoming bloggers. GENERAL REPORTING Reporting means gathering facts and presenting them objectively with ail news writing skills. It is an active, creative, long and tough process of news, gathering, ideas and opinion collection, fact finding in order to serve the general public by informing them and enabling them to […]

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Print Media

5 Points of Successful Press Conference

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Press conferences take a lot of preparation and staff work. That time is well spent, because a great press conference can mean blanket coverage in newspapers, radio, TV and blogs — but a horrible press conference can haunt you. Here is a good checklist for a good press conference: 1) Timing You’ve got to pick a time that works for TV, newspapers and radio. If it’s too early in the day, reporters will have a hard time getting there. Too late in the day and you’ll be pushing up against deadlines. Mid-morning to noon is good. It’s early enough to give people time to file their stories, but not so early that they’ve got to hop onto the highway and fight traffic the second they get to work. Advanced notice is critical. You’d want to give people a day’s warning about a press conference, if you can. TV and radio […]

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Print Media

Sub Editor Qualifications & Functions of Sub editor

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Sub Editor  A sub editor receives a large number of news from news agencies, reporters and correspondents. He also receives press releases and handouts. He cannot publish all those news. Therefore, he selects important and interesting news reports. After selection he edits the news properly. The function of revising and editing is called sub-editing or subbing. Sub-editor is called the backbone of a newspaper due to his most important job. To present a news in an accurate and adequate way is the need of a good newspaper. This is sub-editor who performs this job. During editing of the news he also keeps in mind the laws of libel and defamation. He deletes all objectionable and surplus publicity material from news stories and publishes only newsworthy materials. During sub-editing the extra and repeated parts-of the news are killed down. The most important job of a sub-editor is to prepare headlines of […]

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