Fakhar Naveed, Author at Mass Communication Talk

DEFINING AND REDEFINING MASS COMMUNICATION

May 12, 2014 No Comments

In recent decades, DEFINING AND REDEFINING MASS COMMUNICATION the number and variety of mass communication theories have steadily increased. Media theory has emerged as a more or less independent body of thought in both the social science and humanistic literatures. This is intendedas a guide to this diverse and sometimes contradictory thinking. You will find ideas developed by scholars in every area of the social sciences, from history and anthropology to sociology and psychology. Ideas have also been drawn from the humanities, especially from philosophy and literary analysis. The resulting ferment of ideas is both challenging and heuristic. These theories provide the raw materials for constructing even more useful and powerful theoretical perspectives. If you are looking for a concise, definitive definition of theory, you won’t find it in this book. We have avoided narrow definitions of theory in favor of an inclusive approach that finds value in most systematic, […]

Basic Concepts of Social Sciences

The Exponential Principle in Culture

May 9, 2014 No Comments

The Exponential Principle This theory states that, as the cultural base grows, its possible uses tend to grow in a geometric ratio. To illustrate: if we have only two chemicals in a laboratory, only one combination (A-B) is possible (A-B-C, A-B, A-C, and B-C,), with four chemicals, ten combinations; with five chemicals, twenty-five/ and so on. As the size of the culture base grows by addition, the possible combinations of these elements grow by multiplication. This helps to explain today’s high rate of discoveries and invention. A vast accumulation of scientific technical knowledge is shard by all the civilized societies, and from this base new inventions and discoveries flow in a rising tide. Values To understand the term “value” in it true sociological sense, it is, absolutely necessary to discuss the elements of culture. Norms Norms are shared rules or guidelines that prescribe the behaviour that is appropriate in a […]

Concpets in Social Sciences

What is The Cultural Base?

May 8, 2014 No Comments

The Cultural Base By the culture base, we-mean the accumulation of knowledge and technique available to the inventor in a society. As the culture base grows, an increasing number of inventions and discoveries become possible. The invention of the geared wheel provided a component which has been used in countless inventions. The discovery of electromagnetic and the invention of the vacuum tube, the transistor, and the microchip provided necessary components for hundreds of more recent inventions. Unless the Cultural base provides enough earlier inventions and discoveries, fresh inventions cannot be completed. The recent “knowledge explosion” is often cited as the source of modern innovation. This is another way of saying that the cultural base is rapidly growing and is accessible to a growing number of our people. When all the supporting knowledge has been developed, the appearance of an invention or discovery becomes almost a certainty; In fact, it is […]

Concpets in Social Sciences

What is the Significance of Culture?

May 7, 2014 No Comments

The Significance of Culture Only culture accounts for the success of human beings. We create culture, but ‘ culture in turn creates us. We are no longer the helpless victims of the natural environment. We make our own social environment, inventing and sharing the rules and patterns of behaviour that shape our lives. We use our knowledge to modify the natural environment as well. Without a culture transmitted from the past, each new generation would have to solve the most elementary problems Of human existence over again. It would be obliged to devise a family system, to invent a language, to discover fire, to create the wheel, and so on. Cultural inventions enable us to be insulated from the cold of the Arctic, to travel in outer space, and to live in submarinesall with|ut any recourse to physical evolution. Unlike other animals, we can self-consciously adapt to our environments and […]

Concpets in Social Sciences

What is culture in Mass Communication? Definition of Culture

May 6, 2014 No Comments

In a general sense, the word culture is often used to refer to refined tastes in art, literature, or music etc. The sociological use of the term is much wider, and includes the entire way of life of a society. In this sense everyone who participates in society is “cultured.” To the sociologists, culture consists of all the shared products of human society”. These products are of two basic kinds , viz material and non-material .Material culture consists of all the artifacts or physical objects human beings create—such as wheel, clothing, schools, factories, cities, books, computer etc. Non-material culture consists of more abstract creations — like language, ideas, beliefs, rules, customs, myths, skills, family patterns, political systems. Sociology, 1977, 1An Robertson, P. 51. According to Sir Edward Tylor (1871), “Culture .. is that complex whole-which includes knowledge, beliefs, art, morals, law, customs and any other capabilities and habits acquired by […]

Misclenious

What is the procedure of Mass Communication Internship?

April 17, 2014 No Comments

MSc. Mass Communication Intern-ship Procedure 1. You may Apply for the Mass Communication Internship Letter after 3rd Semester Exam Passed. 2. Write an Application to the Mass Communication Department and make a request to issue an Internship Letter to complete mandatory part of the MSc. Mass Communication. Preview of the Request Letter. —————————————— The Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan Subject: Request for an internship Letter of MSc. Mass Communication With most respectfully, it is stated that I the applicant has completed my 3 Semester and Final Semester result is waiting from AIOU Islamabad. Now i request to you, that kindly send me the internship letter, so that complete mandatory part of the MSc. Mass Communication on time. Your’s sincerely, Applicant Name Roll# Reg# 3.After above application the department will send you following letter and evaluation-performa. 4. After receiving of an official internship letter, […]