How would you describe DSC campaign? Also explain the steps involved in a DSC campaign. Effective public relations require a knowledge, based on analysis and understanding, of all the factors that influence public attitudes toward the organization. While a specific public relations project or campaign may be undertaken proactively or reactively (to manage some sort of image crisis), the first basic step in either case involves analysis and research to identify all the relevant factors of the situation. In this first step, the organization gains an understanding of its various constituencies and the key factors that are influencing their perceptions of the organization. In the second step, the organization establishes an overall policy with respect to the campaign. This involves defining goals and desired outcomes, as well as the constraints under which the campaign will operate. It is necessary to establish such policy guidelines in order to evaluate proposed strategies […]
Interview with Foreign Minister as News Reporter
Imagine you are a newspaper reporter and reporting a news story about general elections. You are assigned to interview a politician. What type of questions would you ask to satisfy your readers? Write at least such 20 questions. Most importantly you need to hear what you’re saying. In case you’re drawing closer the meeting without hear what you’re saying, overlook it. You’re not going to go anyplace by any stretch of the imagination. The legislator will run rings around you and entirely right as well. The other thing is not to be frightened of him. You shouldn’t be threatened by whoever you are meeting. Be sensibly quick on your feet. In the event that he or she tries to escape with something, you must spot it and attempt and get on it. The thing is to remain be constant. Proposed Questionnaire 1.Let me know about your Academic foundation? 2.Brief us […]
Audio & Visual media in Development Support Communication
Elaborate the effectiveness of audio-visual media in Development Support Communication activities with special reference to Pakistan setting? Audiences expect you to use visual aids in our oral presentations. Visual aids can improve the quality and impact of your oral presentation by: Creating the attention of your listeners. Illustrating points that are difficult to explain in words alone. enhancing understanding of the topic, Centering the attention of the listeners. Adding variety. Helping our speech has lasting impact. emphasizing your information & ideas, and Helping our listeners remember your talk. With the right tools and ideas in Development Support Communication, you can be a high-impact presenter ready for an increasingly competitive world. Modern technology is providing exciting improvements to the most traditional types of presentation media offering new ways for you to excel at meetings, conferences, conventions, and training sessions. Today’s speakers can select from a variety of visual aids to enhance […]
Use of different Print media for Development Support Communication
Explain the use of different print media for DSC activities Electronic media and print media for development support communication include: Broadcasting, in the narrow sense, for radio and television. Many instances of various types of recorded discs or tapes. In the 20th century, these were mainly used for music. Video and computer uses followed. Film, most often used for entertainment, but also for documentaries. The Internet, which has many uses and presents both opportunities and challenges. Examples can include Blogs and podcasts (such as news, music, pre-recorded speech, and video) Mobile phones, which can be used for rapid breaking news and short clips of entertainment like jokes, horoscopes, alerts, games, music, and advertising Publishing, including electronic publishing Video games, which have developed into a mass form of media since cutting-edge devices such as the PlayStation 3, XBox 360, and Wii broadened their use Audio recording and reproduction Sound recording and […]
Cross Media Ownership Ordinance in Pakistan
Media cross-ownership is the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, film, radio, newspaper, magazine, book publishing, music, video games, and various online entities. Much of the debate over concentration of media ownership in the Pakistan has for many years focused specifically on the ownership of broadcast stations, cable stations, newspapers and websites. On 12th July 2003, The federal cabinet took a major step to expand and liberalise private ownership of electronic media by approving an amendment in the Pakistan Electronic and Media Regulatory Authority (PEMRA) Ordinance, which will allow cross-media ownership. Ten new channels would get permission under the amended ordinance and Pakistan Television would also start its two new channels, one of which would be for Azad Jammu and Kashmir (AJ&K). He said the prime minister noted at the meeting that the plurality of views was the government’s […]
The Print Media Revolution
The Print Media Revolution While paper and block printing developed in China around 100 C.E. and 1045, respectively, what we recognize as modern printing did not emerge until the middle of the fifteenth century. At that time in Germany, Johannes Gutenberg’s invention of movable metallic type and the printing press ushered in the modern print era. Printing presses and publications then spread rapidly across Europe in the late 1400s and early 1500s. Early on, many books were large, elaborate, and expensive. It took months to illustrate and publish these volumes, and they were usually purchased by wealthy aristocrats, royal families, church leaders, prominent merchants, and powerful politicians. Gradually, however, printers reduced the size and cost of books, making them available and affordable to more people. Books eventually became the first mass-marketed products in history. The printing press combined three elements necessary for mass-market innovation. First, machine duplication replaced the tedious […]