ALLAMAIQBAL OPEN UNIVERSITY
Level: PGD/M.Sc Mass Communication Semester: Spring, 2012
Paper: Mass Communication Theories-I (5635) Maximum Marks: 100
Time Allowed: 03 hours Pass Marks: 40
Note: ATTEMPT ANY FIVE QUESTIONS. ALL CARRY EQUAL MARKS.
| Q. No | Questions | Marks | |
| 1 | What does theory-mean in research? What are the concerns of users in mass communication, and how mass communication theories helps us understand these concerns? | 20 | |
| Discuss the characteristics of scientific method of knowing which differentiate it from other methods of knowledge. | 20 | ||
| 3 | What do you mean by model? Discuss the criteria of evaluation of a model. | 20 | |
| 4 | What techniques are generally used in persuasion? | 20 | |
| 5 | Discuss the cognitive dissonance theory in respect to information selection and avoidance. | 20 | |
| 6 | What do you know about the characteristics of language? | 20 | |
| 7 | Write short notes on the following:
i. Induction and deduction in science ii Content analysis |
10
10 |
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